Social sites eclipse e-mail use
A couple of interesting articles on the Beeb's news site caught my eye this week,…
During the past week a colleague sent me a link to Campaign Monitor’s statistics on e-mail client popularity. A first glance shows Outlook to be the most popular, Lotus Notes to be absolutely nowhere, and iOS devices to be the strong-performing new kids on the block.
However, it’s very important to look at the way that the statistics have been collected. Campaign Monitor use a request to a remote image in their e-mail, and then can check the type of client that makes the request. Now, this would be accurate if not for three things:
The survey then lists the ‘movers and shakers’ compared to two years ago. The fact that iOS devices have grown most (84.23%) is no surprise, although actually I would have expected more. The fact that Notes has fallen (by roughly the same amount) is also no surprise, knowing what’s been happening in the enterprise market over the past few years. However, I refer to point #1 above – older versions of Notes (and I mean 7 and older) didn’t have the ability to block remote images. Notes 8.x does have that ability. So the same population of Notes users, but with more using Notes 8.x, would show less usage using Campaign Monitor’s method of gathering statistics.