What keeps Steve Ballmer awake at night? No, not Mrs Ballmer’s snoring. And probably not the IBM Lotus portfolio. Linux maybe? Well, someone from Microsoft did once tell me that Lotus doesn’t keep Bill Gates awake at night (hence my comment) but Linux does. Why Linux? Because it starts to break down Microsoft’s halo effect… Linux servers replacing Windows servers will hinder .NET and SharePoint deployments and Linux desktops will scupper Windows and Office, which are Microsoft’s main cash-cows.
If the noise of Steve gnashing his teeth over Linux drowns out Mrs Ballmer’s snoring, what effect is Apple’s popularity having? Regardless of how good Zune media players may be, the cool-ness of wire-lessly sharing media with other Zune owners is dampened by the fact that there may be no other Zune owners within a fifty mile radius. Throw a Zune randomly over your shoulder in an urban area and chances are you’ll hit two iPod owners (one directly, and the second when the Zune bounces off the first person’s head).
What about the Mac versus the Windows-based personal computer? From here on I’ll adopt Microsoft’s moniker for the ‘PC’. According to a comment on Cult of Mac, PCs outsell Macs by ten-to-one. This doesn’t surprise me at all. Macs are more expensive (we’ll have the “you get for you pay for” argument later) – that may not be so much of an impact for the private consumer who will have to save a bit longer or dip into more of the savings to cough up £1,500 for an iMac or MacBook Pro, versus £800 for a good-quality Windows PC or laptop. But in business that amount of extra money doesn’t wash when you multiply it across two, five, ten or fifty thousand people. Companies will look for a massively-discounted deal on some fit-for-business kit… not top of the range but it’ll do the job. And that’s not the business Apple are in, although they have some traction in some market sectors. Some companies are indulging in the idea of consumerisation – the idea of giving an employee a sum of money to choose their own computing kit – but if their critical business applications run on Windows only it becomes Hobson’s choice for the operating system.
This makes me wonder what Microsoft are playing at with their PC vs Mac mini-site. Are they worried about starting to lose the corporate market? Probably not. However, consider the fact that Microsoft get a lot of mileage from the fact that people use Windows and Office at home (and college) and then take that advocacy into the workplace… could a growing number of Macs used in personal life start to chip away at the Windows dominance in the business environment? Maybe, but I also think that Microsoft are targetting those people who may be seduced by Apple’s cool factor… people like me… I was seduced and it was the best £1,500 I ever spent (not including money spent on an engagement ring to secure the hand of the current Mrs Adams).
Microsoft put forward a number of compelling arguments to halt that seduction…
You can’t get a Mac that ships with a Blu-ray player, TV tuner, Memory Stick reader, or built-in 3G wireless.
Some of that may be true, but you can get a Mac with a built-in SD card reader. Whatever, none of those omissions have bothered me in the slightest.
Macs can’t connect to an Xbox 360.
Why would I want to connect my Mac to my Xbox?
Things just don’t work the same way on Macs if you’re used to a PC. For example, the mouse works differently.
Indeed, that’s why I clicked on the option to make my Mac mouse behave like a PC mouse… so now the mouse works in the way I got used to on a PC. The Mac is a different beast to a PC in many ways, so why would everything work the same? This statement implies that Windows is perfect in every way, and to deviate from that is a step back. And that’s complete garbage, because there’s loads of things that Windows does badly that the Mac does better.
With a Mac, it’s harder to set up secure sharing for your photos, music & movies, documents, and even printers with other computers on your home network.
That’s a statement totally lacking in any evidence. I’ll give you one example… I have an Archos media player, and it was a hell of a lot easier to set up media streaming from the Mac than from Windows. In fact I wouldn’t even say “set up” because from the Mac it just worked. Windows required some tinkering, encouragement and a small amount of swearing.
If there’s a Mac version of a program you need, you’ll have to buy it again and relearn how to use it on a Mac. [Note the 'If' in italics].
What do users of GarageBand and iMovie for Windows think about this statement?
Macs only come in white or silver. PCs are available in a full spectrum of colors across a range of price points.
This is clearly Apple’s biggest mistake. They made iPods available in a range of colours but failed to do the same with the Macs, a decision that could ruin the company </sarcasm>. Ironically in this one statement, they mixed the most ridiculous reason (the colour choices) with the strongest factor of PCs… the fact that there is a great variety of choice in specifications, price, vendor and ultimately quality. Apple’s offerings are more expensive and more limited in choice.
But do you get what you pay for? After using an iMac at home for over a year, and now a MacBook Pro when out and about, I’d say yes. Even on a well-specced ThinkPad I’d experience an awful lot of egg-timer in a day. On the Mac everything is almost instantaneous. Bear in mind that on the iMac at home there’s usually two other people logged in and I’m running a lot of applications, but it never goes into one of those disk-thrashing death spirals of unresponsiveness. Yes, it’s better specced than the ThinkPad and it cost more, but that’s why I do say that you get what you pay for and (in my humble opinion) it’s worth it.
My frolleague Richard ‘Dickie’ Voaden (who I bumped into in Sweden last week)