The iTunes Store has just sent me a very nice e-mail telling me that I can pre-order Dido’s new album ‘Safe Trip Home’. It says “Because you’ve downloaded music by Dido from iTunes in the past”. What? I bloody well haven’t. That’s tantamount to slander. It’s almost the same as saying I drive a Fiat Punto, wear high heels and worry about water retention once a month.

Funny that it’s called ‘Safe Trip Home’. Listening to Dido while driving would be anything but a safe trip home, as falling asleep at the wheel is incredibly dangerous. Here’s a money-saving tip… rather than buying an entire Dido album, just buy one track and play it twelve times. The effect is exactly the same.

Why would you want to pre-order something off iTunes? It’s not like they’re going to run out of files to download on the day it’s released.

Written by Darren

Darren Adams works for Microsoft as a Global Account Technology Strategist. In a former life he worked for the Lotus brand within IBM for many years. Married with one daughter and two dogs, and lives in Camberley (Surrey, England). That's it really.

This article has 4 comments

  1. Florida Steve Reply

    I had a similar offer recently from those very nice people at Ticketmaster.

    I have just purchased a couple of tickets to see AC/DC ( a bit more lively than Dido ) in Tampa a few days before Xmas.
    Ticketmaster, the kindly caring souls that they are, offered to send me a copy of the new AC/DC CD when it came out for the princely sum of $17.50. Now I am pretty sure as the boys from down under have signed an exclusive deal with WalMart in the US to sell the album that it wont be a penny over 12 bucks when it is released.
    Given that Ticketmaster also take about $14 convenience charge on each ticket ( convenient for them maybe ) they obviously take the view that the general public are suckers.
    As an aside, me and my 15 year old son, Tom, are no doubt in for a bit of an ear pounding, but I am very proud that he is into a bit of old school metal. You just can’t beat it.

  2. Darren Reply

    A woman in a Fiat Punto cut me up on the A30 this morning. Calm down ladies, I was only joking.

  3. Pete Reply

    Clearly this is highly accurate targeted marketing based upon your recent iTunes download history…..

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